If you are Danish or live in Denmark, you are pretty lucky because the Government has presented a bill on June 26, 2025 with the aim of recognizing the –right of the citizens to the protection of their own body, own voice and own facial features-, forbid deepfakes generated by AI, and establish fines to the platforms in case of non-compliance.
This way, the Danish law moves towards the protection of the individual right of the citizens over their own body, own face features and own voice, -something like a copyright-. Once approved, the unauthorized use of the body, voice and facial features without consent will be forbidden. Hopefully this trend could be extended not only to the entire European Union, but globally.
The Danish Minister of culture, in an interview with The Guardian, has explained:
‘’In the Bill we agree and are sending and unequivocal message that everybody has the right to their own body, their own voice and their own facial features, which is apparently not how the current law is protecting people against generative AI’’.
He also added that:
“Human beings can be run though the digital copy machine and be misused for all sort of purposes and I’m not willing to accept that’’.
The proposed law, once approved, will grant Danish citizens the right to claim the removal of unauthorized content such as Deepfakes that contain the image of their body, their face features and their voice, and the right to be compensated for the misused. The proposed law includes the establishment of fines to the platforms that refuse to remove this type of content.
Danish law, once passed, will complement the AI Act, which already requires the labelling and transparency of the content created by AI, but -does not provide the protection of citizens’ copyright-.
Do you think the copyright of our own body, facial features and voice, should already be regulated? Connect with us and share your thoughts!
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