Sora 2 is a Legal headache!

The launch of Sora 2 (OpenAI), on September 30, 2025, represents a paradigm shift in the digital content creation industry, as it can generate extremely realistic and impressive videos from simple prompts. The success has been such that in just 5 days the Sora 2 App had been downloaded a million times, counting only the United States and Canada.

However, Sora 2 has become a real headache for rightsholders due to the risky legal strategy adopted by OpenAI, establishing a system in which they expressly had to request Sora 2 to not use their works, –which is illogical and inverted the rule-.

For that reason, on October 6, 2025, the Motion Picture Association (MPA), which member Studios are –Netflix, Paramount Pictures, Prime Video & Amazon MGM Studios, Sony Pictures, Universal Studios, The Walt Disney Studios, and Warner Bros. Discovery-, made the following statement regarding the release of Sora 2:

“‘Since Sora 2’s release, videos that infringe our members’ films, shows, and characters have proliferated on OpenAI’s service and across social media. While OpenAI clarified it will ‘soon’ offer rightsholders more control over character generation, they must acknowledge it remains their responsibility – not rightsholders’ – to prevent infringement on the Sora 2 service. OpenAI needs to take immediate and decisive action to address this issue. Well-established copyright law safeguards the rights of creators and applies here.”

For the above, it would be recommended for OpenAI to change its legal strategy as soon as possible, allowing the use of protected material only if the rightsholders have authorized it. Otherwise, it could face millionaire lawsuits, which in addition could cause an inconvenient reputational damage.

If you want to know more or understand how Sora 2 impacts your business, let’s connect!

#RuneLexAI #ResponsibleAI #Sora2 #OpenAI