
The European Union’s Apply AI Strategy represents a pivotal development in shaping a secure and competitive digital economy. Designed to reinforce technological sovereignty, the Strategy prioritises AI adoption across strategic sectors, with particular emphasis on empowering Small and Medium-sized Enterprises.
The Strategy promotes an “AI-first” mindset—encouraging organisations to consider AI as a solution in strategic and policy decisions, while ensuring thorough assessment of potential risks and benefits.
Complementing the AI Continent Action Plan, it sets out actionable measures to harness AI’s transformative potential within a robust governance framework.
Aligning with this Strategy ensures innovation that is ethical, sustainable, and future-ready—while positioning businesses to meet compliance obligations and seize new opportunities.
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