
On 5 December 2025, the European Commission confirmed that TikTok’s proposed measures to improve advertising transparency are in line with the Digital Services Act (DSA):
“These commitments, which ensure full transparency, include the following:
- TikTok will provide the full content of the advertisement as it appears in users’ feeds, including the URLs in the link provided in the ad.
- TikTok will update its repository more quickly, ensuring information is available within a maximum of 24 hours.
- TikTok will provide the targeting criteria selected by advertisers, along with aggregated user data (including gender, age group and Member State where the users who were reached are located), enabling researchers to investigate how ads are targeted and delivered.
- TikTok will introduce additional search options and filters, allowing users to find advertisements more easily”.
This represents a major step towards enforcing transparency standards under the DSA.
#DigitalServicesAct #Compliance #TechLaw #RuneLexAIRegulationExperts
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