Meta, the parent company of Facebook and Instagram, will soon offer EU users a significant choice. Beginning January 2026, individuals will be able to choose between two distinct options:
- Share comprehensive data and receive fully personalised advertising.
- Limit data sharing and view less personalised advertising.
This development follows the requirements of the EU’s Digital Markets Act (DMA), which mandates that major technology platforms respect user rights.
The objective is clear: empower individuals to control their personal information.
This announcement was made by the European Commission on 8 December 2025. The Commission has further stated: “Once implemented, the Commission will seek feedback and evidence from Meta and other relevant stakeholders on the impact and uptake of this new ad model.”
#Meta #DMACompliance #PrivacyFirst #EUUsers #TechNews #RuneLexAIRegulationExperts
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