Spain is taking decisive action to protect privacy against deepfakes. On 13 January 2026, the government approved a draft bill introducing strict consent rules for using personal images, voices, and likenesses, setting 16 as the minimum age for valid consent.
Key provisions of the bill include:
– Minimum age for consent: Individuals must be at least 16 years old to give valid consent for the use of their image.
– Commercial restrictions: AI-generated personal images or voices cannot be used for advertising or commercial purposes without explicit consent.
– Unauthorised use: Using a person’s voice or image for commercial purposes through AI or similar technologies (deepfakes) without authorisation is deemed unlawful.
– Online photos: Posting personal photos online does not grant unlimited reuse rights; commercial use still requires explicit permission.
– Creative exceptions: Satirical or creative content involving public figures remains permitted but must be clearly labelled as AI-generated.
– True crime monetisation: The draft bill restricts offenders from profiting from “true crime” narratives.
This initiative underscores Spain’s commitment to safeguarding personal rights while promoting ethical AI practices and innovation.
For expert guidance on AI regulations contact our law firm today.
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